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A study of innovators' experience of new product innovation in organisations
Author(s) -
Cooper Paul
Publication year - 2005
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/j.1467-9310.2005.00409.x
Subject(s) - marketing buzz , creativity , scope (computer science) , business , product (mathematics) , value (mathematics) , knowledge management , new product development , marketing , exploratory research , sociology , computer science , psychology , advertising , geometry , mathematics , social psychology , machine learning , anthropology , programming language
The present research uses conversations with new product innovators in commercial organisations to explore how they experience innovating in those organisations. Based on their words, the study explores how innovators experience the complex social settings and structures of their organisation, how this affects creativity, and how innovative climates are enabled or inhibited by it. Organic, self‐organising working structures are shown to enable creative commercial innovation more easily than hierarchical settings. Innovators' own words also identify what motivates them. ‘Excitement’ and ‘creative buzz’ are shown to be common intrinsic motivators and ‘tangible benefit’ for organisation or customers is shown to reinforce this. Innovators' experience of networks is also studied, along with their experiences of leadership in organisations. While this study is exploratory in scope, it is hoped that it will be of value in organisations looking to build effective partnerships with their innovators.