Premium
Supporting the technology‐push of a discontinuous innovation in practice
Author(s) -
Schwery Alexander,
Raurich Vicente F.
Publication year - 2004
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/j.1467-9310.2004.00361.x
Subject(s) - commercialization , swot analysis , process management , business , product innovation , process (computing) , order (exchange) , technology development , new product development , schedule , market penetration , computer science , knowledge management , industrial organization , marketing , engineering , manufacturing engineering , finance , operating system
The hydraulic power generation business is usually faced with continuous innovation, meaning that progress is rather made in small than in large steps. Nevertheless, there are currently some examples of discontinuous innovation, the Powerformer ‐technology being one of them. The implying difficulties for successful innovation are internal communication and linking the technology to the most suitable markets. In order to proficiently push the Powerformer ‐technology onto the markets, an appropriate procedure is identified and implemented to practice. First, a SWOT‐analysis is used for assessing the competitive product concept of this discontinuous innovation. This contributed the specific calls for action. Second, the identified procedure for leveraging this technology‐push aggregates the technology choice tool, roadmapping and a process for technology commercialization. As a result, specified market segments, a market penetration schedule as well as development and design aims were defined. This paper intends to give a practice example on how the mentioned methodologies were applied for the technology‐push of a discontinuous innovation.