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The relative importance of new product success determinants—perception versus reality
Author(s) -
Kleinschmidt Elko J.,
Cooper Robert G.
Publication year - 1995
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/j.1467-9310.1995.tb00919.x
Subject(s) - citation , product (mathematics) , library science , perception , psychology , sociology , computer science , philosophy , mathematics , epistemology , geometry