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R&D project selection and scheduling for organizations facing product obsolescence
Author(s) -
Venkatraman R.,
Venkatraman Sitalakshmi
Publication year - 1995
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/j.1467-9310.1995.tb00900.x
Subject(s) - obsolescence , profitability index , schedule , new product development , business , product (mathematics) , scheduling (production processes) , process management , operations management , project management , computer science , operations research , engineering , marketing , systems engineering , finance , geometry , mathematics , operating system
Research and development is very crucial in an organization that faces rapid product obsolescence. Our thesis is that R&D project scheduling and resource planning should be born out of the optimum product launch plan which, in turn, should be in adherence to the growth rate targeted by the organization. Such an approach would ensure that the R&D activities of the organization are in tune with the Organization's goals. The absence of such coordinated R&D planning would hamper the productivity and profitability of the organization. This paper attempts to develop a methodology and model that would enable the streamlining of R&D project schedule. A real life case application has also been illustrated.