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Success factors for collaborative product development: a study of suppliers of information and communication technology
Author(s) -
Bruce Margaret,
Leverick Fiona,
Littler Dale,
Wilson Dominic
Publication year - 1995
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/j.1467-9310.1995.tb00898.x
Subject(s) - new product development , product (mathematics) , information and communications technology , business , process (computing) , product management , process management , knowledge management , outcome (game theory) , information technology , marketing , computer science , economics , geometry , mathematics , mathematical economics , world wide web , operating system
It is apparent that more and more organizations are embarking on collaborative ventures to develop products. This is particularly evident in Information and Communication Technology (ICT) sectors, so much so that part of the ‘received wisdom’ of ICT companies is that collaboration is the preferred route for product development. The benefits of collaboration have been well documented and are linked to the complexity and costliness of product development and the need for inputs from wide and varied areas of expertise as well as shorter lead times for product development. But the risks and costs of collsborative product development have been less well defined. In this paper, it is argued that the alleged rewards of collaboration may not be experienced in practice and that collaboration can lengthen the product development process, add to the cost of product development and prove difficult to control. However, management practice can facilitate the effective outcome of collaborative product development and the critical factors affecting the likelihood of successful management practice are presented here.