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A planning procedure for new‐product chemical research
Author(s) -
Gittins J. C.
Publication year - 1994
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/j.1467-9310.1994.tb00875.x
Subject(s) - plan (archaeology) , profitability index , product (mathematics) , context (archaeology) , computer science , operations research , management science , process management , new product development , operations management , business , engineering , marketing , mathematics , history , paleontology , geometry , archaeology , finance , biology
RESPRO is a computer‐based planning tool for new‐product chemical research, particularly in the pharmaceutical and agro‐chemical industries. It helps the research manager to make quantitative judgements about the effects of different effort allocations to projects at the stage when large numbers of formulations are being tested. These then serve as the basis for estimating the profitability of any given allocation plan, and for adjusting a given plan to make it more profitable. The paper introduces RESPRO and sets it in the context of other similar procedures.