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A method for projects seeking to merge technical advancements with potential markets
Author(s) -
Bailetti Antonio J.,
Guild Paul D.
Publication year - 1991
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/j.1467-9310.1991.tb01322.x
Subject(s) - merge (version control) , multidisciplinary approach , management science , computer science , new product development , process management , risk analysis (engineering) , engineering management , knowledge management , systems engineering , engineering , business , marketing , political science , information retrieval , law
The authors discuss a method for merging the results of technical advancements with potential markets during the formulation phase of innovative product development. The method emphasizes direct contact with end‐user organisations by multidisciplinary teams, the selection of champions of innovation as the source of useful and relevant insights, and a multi‐stage discipline to produce operational definitions of new product opportunities. For people responsible for managing technical activity, the paper offers guidelines for the planning and implementation of search methods, insight generation and specification of innovative products.