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The neglect of industrial design
Author(s) -
Ughanwa D. O.
Publication year - 1991
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/j.1467-9310.1991.tb00757.x
Subject(s) - industrial design , interfacing , disadvantage , product design , neglect , normative , product (mathematics) , business , engineering , manufacturing engineering , industrial organization , engineering management , computer science , mechanical engineering , medicine , philosophy , geometry , mathematics , nursing , epistemology , artificial intelligence , computer hardware
This paper aims at helping innovators to rethink their overall approach to industrial design in product innovation. It examines the role of industrial design in product innovation and demonstrates with both normative and empirical evidence that industrial design is still neglected in British manufacturing industry. The research reveals that firms satisfied their industrial design needs through engineering designers in preference to professional industrial designers. It is concluded that to make the most of design and create market‐winning products, the synthesising, interfacing and ‘integratorial’ approach of an industrial designer is of paramount importance; engineering design, while both necessary and crucial, is by itself insufficient to ensure that innovative products satisfy physical form as well as functional requirements of customers/users. The paper warns that the continued inattention to industrial design may place UK firms at a competitive disadvantage in international markets.