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Industrywide technical product standards
Author(s) -
Reddy N. Mohan,
Cort Stanton G.
Publication year - 1989
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/j.1467-9310.1989.tb00613.x
Subject(s) - compatibility (geochemistry) , business , product (mathematics) , new product development , process (computing) , marketing , process management , risk analysis (engineering) , manufacturing engineering , industrial organization , computer science , engineering , chemical engineering , operating system , geometry , mathematics
Technology, by its very nature, creates a high degree of interdependence in the industrial marketplace. Customers buy products for use with other products in a production system. The consequent requirement for technical compatibility constrains managers' freedom in developing products and marketing programmes. lndustrywide product standards, and the process of setting them, play a complex and little discussed role in enabling managers to deal with these constraints. This article provides a market‐based examination of product standards and that role.