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Auditing product innovation activities in manufacturing firms
Author(s) -
Johne Axel,
Snelson Patricia
Publication year - 1988
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/j.1467-9310.1988.tb00589.x
Subject(s) - business , teamwork , new product development , audit , product (mathematics) , work (physics) , process management , key (lock) , industrial organization , competitive advantage , marketing , operations management , management , computer science , economics , accounting , engineering , geometry , mathematics , computer security , mechanical engineering
Increasing numbers of large firms are splitting themselves into self‐standing businesses for the purpose of targeting opportunities more accurately. Based on the findings of an empirical study of product development procedures in leading UK and US manufacturing firms this article provides R&D and other managers with a checklist of the processes involved in developing products speedily and efficiently. Businesses which use product innovation successfully as a competitive weapon are shown to approach development work in a way which is far more comprehensive than aiming only at efficient technical project management. In such businesses supportive top management and efficient interfunctional teamwork emerge as key factors concerned with running a total business both now and in the future.