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Corporate strategy as a source of ideas
Author(s) -
Wilkinson A.
Publication year - 1987
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/j.1467-9310.1987.tb00047.x
Subject(s) - competition (biology) , competitive advantage , function (biology) , business , industrial organization , strategic management , sequence (biology) , computer science , operations research , marketing , mathematics , chemistry , ecology , evolutionary biology , biology , biochemistry
This paper looks at a number of others which bear on the interface between Corporate Strategy and R&D Planning to see if a more systematic approach can suggest a sequence to be followed so that Corporate Strategy can be seen as a source of ideas for R&D. The purpose of R&D is defined in terms of contributing to the competitiveness of the Company or Business Unit being served. The areas of competition or threats from the external environment are then explored using a model taken from Porter's book ‘Competitive Strategy’. Each area of competition is considered in turn and strategies identified which might enable the company to maintain its competitive edge. Sub‐objectives for the R&D function can then be determined allocating resources and time for their completion. It is the performance of the R&D function inj fulfilling these sub‐objectives which can be the basis of measuring the effectiveness of R&D.