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Improving Matrix Relationships in R&D Organizations – Marketing Support Services
Author(s) -
Radosevich Raymond,
Robles Fernando
Publication year - 1984
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/j.1467-9310.1984.tb00518.x
Subject(s) - business , government (linguistics) , knowledge management , perception , unit (ring theory) , marketing , decision support system , matrix (chemical analysis) , computer science , data mining , psychology , philosophy , linguistics , mathematics education , neuroscience , materials science , composite material
This study examines the relationship between a support group (electronic fabrication) and the internal users of its services in a large government research laboratory recently converted to a matrix structure. The results reveal complex user decisions for selecting sources of support services and a frequent lack of knowledge of the support group's capabilities. Common usage of external sources of services suggests a need for more aggressive “marketing” by the internal group. Use of market research techniques reveals user decision criteria, decision‐maker participation and perceptions of the support unit. It is concluded that results of the study provide management of the support group with information necessary to improve services and group image.