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Notes & Comments: University industrial units: some marketing aspects
Author(s) -
Macrosson W. D. K.
Publication year - 1981
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/j.1467-9310.1981.tb00462.x
Subject(s) - engineering , marketing , business , engineering management
All University Industrial Units were visited and information collected on aspects of their activities. The relative importance of promotional devices was ascertained and + he role of the director examined. Some University Industrial Units still have difficulty in obtaining appropriate contracts.