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The relationship between the planning and technical functions: Part II‐The longer term growth of a company
Author(s) -
Wilkinson A.
Publication year - 1975
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/j.1467-9310.1975.tb01241.x
Subject(s) - term (time) , function (biology) , key (lock) , order (exchange) , plan (archaeology) , process management , risk analysis (engineering) , management science , business , computer science , economics , finance , history , physics , computer security , archaeology , quantum mechanics , evolutionary biology , biology
This paper concentrates on m e of the fundamental questions on which a Company needs to focus in generating a longer term corporate strategy, in particular—What is the environment within which the Company will have to develop? A longer term appreciation of this question is not only important for corporate strategy in general but is a key factor in establishing a viable, economic and relevant programme or plan for the Technical function. The actual approach used to study this longer term in a limited number of cases is described and the results in one case are summarized in principle in order to indicate the different fundamental questions with which a Company might be faced by taking a longer view in addition to the more normal short term one. The results also give an example of how the plan for the technical function may need revising. For this revision, however, specific business objectives could be given and many key aspects of the future business environment would have been very carefully considered and evaluated. This greatly improves the basis from which the technical function can develop its ideas and programmes.