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APPLE: A dynamic financial simulation of research and development in a technologically based business
Author(s) -
Bridges R. C.,
Martin R. J.
Publication year - 1975
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/j.1467-9310.1975.tb01239.x
Subject(s) - development (topology) , process management , state (computer science) , computer science , business , management science , finance , engineering , programming language , mathematics , mathematical analysis
This paper describes the present state of development of an abstract, dynamic, financial model of industrial research and development called APPLE. The concept, structure and application of APPLE as a practical tool are presented. The application of APPLE to help strategic planning and to increase understanding of the nature, influence and role of research and development is described.