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The new product matrix
Author(s) -
Bergen S. A.
Publication year - 1975
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/j.1467-9310.1975.tb01229.x
Subject(s) - ordination , integrator , matrix (chemical analysis) , product (mathematics) , computer science , risk analysis (engineering) , business , mathematics , telecommunications , geometry , bandwidth (computing) , machine learning , materials science , composite material
The paper describes the concept, design and experience with a matrix approach to the problems of communication and co‐ordination in a multi‐discipline R & D activity. It puts forward a systems approach to the problem of overcoming ‘differentiations’ in high technology industry, as opposed to the individual in the role of ‘integrator’.