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Communication of technical information between overseas markets and Head Office laboratories
Author(s) -
Hough E. A.
Publication year - 1972
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/j.1467-9310.1972.tb00989.x
Subject(s) - business , information flow , head (geology) , telecommunications , industrial organization , marketing , computer science , philosophy , linguistics , geomorphology , geology
Communication of commercially exploitable technical information from laboratories based at the Headquarters of a large industrial organization to customers located throughout the world is shown to fall off rapidly with distance. Methods to overcome the barriers associated with distance are described. It is shown that establishing local laboratories in distant overseas markets dramatically increases the flow of technical information.