A THEORY OF CULTURE‐SWITCHING: LEADERSHIP AND RED‐TAPE DURING HURRICANE KATRINA

This article draws upon studies of organizational culture and sense‐making to develop a theory of culture‐switching. Culture‐switching occurs when organizational actors shift emphasis from one existing organizational cultural assumption to another to reshape organizational action. The concept is demonstrated in a case study of the Hurricane Katrina response by the US Department of Defense (DOD). A slow initial DOD response arose because of self‐imposed red‐tape designed to limit engagement in crisis response, reflecting a cultural assumption of the need to maintain autonomy. DOD leaders altered the nature of the response by committing to another widely‐shared cultural assumption: a ‘can‐do’ approach to achieving difficult goals regardless of obstacles. The case illustrates how different organizational cultural assumptions interact with red tape to foster either inertia or a proactive response.