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A THEORY OF CULTURE‐SWITCHING: LEADERSHIP AND RED‐TAPE DURING HURRICANE KATRINA
Author(s) -
MOYNIHAN DONALD P.
Publication year - 2012
Publication title -
public administration
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.313
H-Index - 93
eISSN - 1467-9299
pISSN - 0033-3298
DOI - 10.1111/j.1467-9299.2011.02017.x
Subject(s) - hurricane katrina , autonomy , organizational culture , crisis response , sociology , public relations , action (physics) , political science , management , law , economics , natural disaster , physics , quantum mechanics , meteorology
This article draws upon studies of organizational culture and sense‐making to develop a theory of culture‐switching. Culture‐switching occurs when organizational actors shift emphasis from one existing organizational cultural assumption to another to reshape organizational action. The concept is demonstrated in a case study of the Hurricane Katrina response by the US Department of Defense (DOD). A slow initial DOD response arose because of self‐imposed red‐tape designed to limit engagement in crisis response, reflecting a cultural assumption of the need to maintain autonomy. DOD leaders altered the nature of the response by committing to another widely‐shared cultural assumption: a ‘can‐do’ approach to achieving difficult goals regardless of obstacles. The case illustrates how different organizational cultural assumptions interact with red tape to foster either inertia or a proactive response.