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Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work – By Ted Brader
Author(s) -
Civettini Andrew
Publication year - 2007
Publication title -
political psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.419
H-Index - 95
eISSN - 1467-9221
pISSN - 0162-895X
DOI - 10.1111/j.1467-9221.2007.00605.x
Subject(s) - politics , citation , media studies , sociology , psychology , political science , law