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How We Conceptualize Our Attitudes Matters: The Effects of Valence Framing on the Resistance of Political Attitudes
Author(s) -
Bizer George Y.,
Petty Richard E.
Publication year - 2005
Publication title -
political psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.419
H-Index - 95
eISSN - 1467-9221
pISSN - 0162-895X
DOI - 10.1111/j.1467-9221.2005.00431.x
Subject(s) - persuasion , psychology , generalizability theory , framing (construction) , social psychology , valence (chemistry) , framing effect , politics , priming (agriculture) , deliberation , political science , developmental psychology , law , physics , germination , botany , structural engineering , engineering , biology , quantum mechanics
Three studies tested the valence‐framing effect: that merely conceptualizing one's preferences as opposing something will make that preference more resistant to persuasion than will thinking about the same preference in terms of supporting something . In Study 1, participants who were led to conceptualize their political preferences as being against a candidate were more resistant to a counterattitudinal message than were participants who were led to conceptualize the same preference as being in favor of the other candidate. Study 2 showed that this effect was not due to a priming process, while Study 3 provided evidence for the effect's generalizability.