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Exploratory Study of Organizational Creativity in Creative Organizations
Author(s) -
Moultrie James,
Young Alasdair
Publication year - 2009
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/j.1467-8691.2009.00536.x
Subject(s) - creativity , creative industries , business , marketing , product (mathematics) , exploratory research , industrial organization , organisation climate , management , economics , sociology , psychology , political science , social psychology , geometry , mathematics , anthropology , law
The creative industries represent an important and growing sector of the UK economy. This paper explores organizational creativity in firms within the creative industries. A questionnaire based on both Amabile's ‘Organizational Creativity’ model and Ekvall's ‘Creative Climate’ model was completed in ten firms in different sectors of the creative industries. Follow‐up interviews with five firms were also conducted, to compare the outputs from each model as well as the variation in responses from firms in different sectors. The results indicate that both models of organizational creativity are complementary, although not necessarily fully applicable in the creative industries. Specific differences between firms in the graphic design/branding sector and firms in product design were also observed.