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Structured Methods of New Product Development and Creativity Management: A Teaching Experience
Author(s) -
Fernandes António Augusto,
Da Silva Vieira Sónia,
Medeiros Albertina P.,
Natal Jorge Renato M.
Publication year - 2009
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/j.1467-8691.2009.00529.x
Subject(s) - creativity , ideation , new product development , process management , process (computing) , product (mathematics) , knowledge management , product innovation , business , computer science , marketing , psychology , social psychology , geometry , mathematics , operating system , cognitive science
Using structured methods for managing business innovation can be an effective way to improve the ideation process. Teaching structured methods is a potent way to enhance the innovative capabilities of companies and to develop creative products for the marketplace. In this paper, structured models of innovation and product development are reviewed and an approach to them is presented, based on several MSc student projects. The implications for managers, such as the need to train employees in structured methods, and the implications for those who teach innovation management are discussed in detail.