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Attribute‐Domain Matrix: A Reverse Engineering Method for Innovation
Author(s) -
Hentschel Claudia
Publication year - 2009
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/j.1467-8691.2009.00512.x
Subject(s) - triz , variety (cybernetics) , domain (mathematical analysis) , computer science , product (mathematics) , new product development , matrix (chemical analysis) , marketing , business , artificial intelligence , mathematics , mathematical analysis , materials science , geometry , composite material
An innovative idea is a beautiful thing, but most innovative ideas do not become successful new products. For products that are successful, there is a variety of examples over more than 150 years of situations where customers used them in ways never planned by the designer. Only few companies are systematically exploiting non‐conventional use as a method to generate ideas for new product outcomes and problem solutions. TRIZ awareness of analogies systematizes the search for available alternate situations: the attribute‐domain matrix actively transfers product attributes to unexpected application domains, breaks the functional fixedness pattern and helps make aware the resources that are available in any product or system.