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Inter‐functional Integration and Industrial New Product Portfolio Decision Making: Exploring and Articulating the Linkages
Author(s) -
Perks Helen
Publication year - 2007
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/j.1467-8691.2007.00429.x
Subject(s) - portfolio , context (archaeology) , product (mathematics) , underpinning , service (business) , new product development , business , resource (disambiguation) , modern portfolio theory , process management , computer science , marketing , engineering , paleontology , computer network , civil engineering , geometry , mathematics , finance , biology
This study investigates the relationship between the nature of inter‐functional integration and industrial new product/service portfolio decision making. While inter‐functional integration has been widely researched, there is little understanding of its influence on resource allocation decisions within the context of a broad portfolio of development projects. The detailed activities and decisions underpinning the inter‐functional management of the new product portfolio, as well as three specific new product/service projects, at a large European industrial product manufacturer are analysed. Detailed findings are provided. Two critical inter‐functional dimensions – functional domination and nature of evaluation criteria – are derived and discussed. Implications for managerial action are given.