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‘Resisting Creativity, Creating the New’. A Deleuzian Perspective on Creativity
Author(s) -
Jeanes Emma L.
Publication year - 2006
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/j.1467-8691.2006.00379.x
Subject(s) - creativity , mantra , criticism , perspective (graphical) , context (archaeology) , creativity technique , epistemology , aesthetics , politics , sociology , psychology , social psychology , philosophy , law , political science , visual arts , art , history , theology , archaeology
Create/Innovate or die. This is the taken‐for‐granted ‘truth’ in the social, political and economic context in which we currently live. In fact, so accepted is this mantra that criticism seems foolish; mere evidence of the entrenched conservatism that needs to be challenged. This article posits an alternative view of creativity, drawing in particular on the thinking of the philosopher Gilles Deleuze. The writing of Deleuze is used to explore our understanding of creativity, in terms of what ‘creativity’ is (and what it is not), and the destructive (and sometimes pointless) nature of creativity. In doing so it is hoped that this article challenges clichéd representations of ‘creativity’, the typical ‘creativity is wonderful and we need a lot more of it . . .’ type arguments and assist scholars to become more creative (or at least more reflective) in their own practice.