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The New Product Development Improvement Motives and Practices of Miles and Snow's Prospectors, Analysers and Defenders
Author(s) -
Laugen Bjørge Timenes,
Boer Harry,
Acur Nuran
Publication year - 2006
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/j.1467-8691.2006.00371.x
Subject(s) - contingency theory , contingency , competition (biology) , new product development , marketing , product (mathematics) , business , snow , technology development , operations management , economics , management , geography , engineering , mathematics , ecology , geometry , meteorology , linguistics , philosophy , biology , manufacturing engineering
Marketing, strategic management and contingency theory suggest that different strategies require different practices. The new product development (NPD) literature, however, hardly addresses the product development practices needed to support different strategies. An analysis of eight prospectors, twenty‐seven analysers and seven defenders (Miles and Snow, 1978) suggests that the NPD improvement motives and practices of these three types of strategies are less different than we expected. Our explanation for this finding is that the three strategic types are growing towards each other, forced by changes in competition and enabled by new technologies and management concepts.