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National Product Design Identities
Author(s) -
Dawson Kelly,
Larsen Povl,
Cawood Gavin,
Lewis Alan
Publication year - 2005
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/j.1467-8691.2005.00359.x
Subject(s) - likert scale , product (mathematics) , contrast (vision) , identity (music) , key (lock) , marketing , style (visual arts) , order (exchange) , scale (ratio) , advertising , perception , business , psychology , geography , computer science , mathematics , cartography , aesthetics , art , developmental psychology , geometry , computer security , archaeology , finance , artificial intelligence , neuroscience
This research examines which key characteristics determine a style in order to investigate to what extent perceptions of furniture differ for ten selected countries. In addition, it identifies which products are thought to be representative of the same ten countries. A Likert scale was implemented to measure the levels of the ten characteristics for the ten countries. Visual product identity maps have been created to illustrate the results. Five characteristics distinctly contrast amongst most nations and furthermore, those that do not display individual identities. Overall, the findings indicate which nations are associated with key characteristics.