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Applying TRIZ to Service Conceptual Design: An Exploratory Study
Author(s) -
Zhang Jun,
Chai KahHin,
Tan KayChuan
Publication year - 2005
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/j.1467-8691.2005.00323.x
Subject(s) - triz , computer science , service (business) , conceptual design , spawn (biology) , service design , management science , artificial intelligence , engineering , marketing , service provider , business , human–computer interaction , fishery , biology
This paper introduces a new avenue for applying the Theory of Inventive Problem Solving (TRIZ). TRIZ tools may be used in designing new service concepts in the field of new service development (NSD). Up to the present time, the practice of generating new ideas in NSD has been dependent largely on inspiration, luck and flair. One shortcoming in the generation of creative ideas is the psychological inertia or mental block commonly encountered. This research proposes to use TRIZ to help spawn new and perhaps unorthodox ideas and concepts in NSD. A case study on canteen operation demonstrates the feasibility of applying TRIZ in service design.