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Book Reviews
Publication year - 1996
Publication title -
creativity and innovation management
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/j.1467-8691.1996.tb00244.x
Subject(s) - business
Lynn B. Upshaw, (1995), Building Brand Identity, A Strategy for Success in a Hostile Marketplace Manu de Bruyn & Roger de Bruyn, (1995), Creativiteit, Alfa‐Omega, Visie‐Vorm