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The Importance of Autonomy in Encouraging Creativity: Managerial Implications from a Study in Fashion Design
Author(s) -
Greenberg Ellen
Publication year - 1994
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/j.1467-8691.1994.tb00170.x
Subject(s) - creativity , autonomy , task (project management) , marketing , business , psychology , knowledge management , management , economics , social psychology , computer science , political science , law
Dimensions of autonomy that organizations might consider in initiatives in enhancing creative task performance on an artistic task were examined. Choice of problem and leeway in timing had significant effects on creative performance. The results have strategic implications for managing creativity.