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Electronic Brainstorming: Asking the Right Question
Author(s) -
Rickards Tudor
Publication year - 1994
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/j.1467-8691.1994.tb00161.x
Subject(s) - brainstorming , core (optical fiber) , computer science , knowledge management , business , marketing , telecommunications
Substantial advantages are being claimed for electronic brainstorming over traditional procedures. In practice the more important question is‘how might brainstorming be used within the electronic decision‐support systems of today's organizations?’The answer is highly contingent on the nature of the organization, its core tasks, and personnel. In practice a hybrid of electronic and traditional brainstorming methods may prove more effective than either system used exclusively.