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Leading with Innovation in Mind
Author(s) -
Frost Peter
Publication year - 1994
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/j.1467-8691.1994.tb00156.x
Subject(s) - cognitive reframing , process (computing) , resistance (ecology) , product (mathematics) , politics , product innovation , business , marketing , computer science , psychology , political science , social psychology , law , ecology , geometry , mathematics , biology , operating system
This paper focuses on the process of innovation and discusses the way in which actions and activities that are involved in doing leading may improve the chances that a new product may be successful. One major emphasis in the paper is on reframing situations so that resistance to and/or misunderstandings about a new idea might be overcome. Actions involving politics, language, trust and time are discussed as possible contexts in which actions may lead to a change in people's minds about how they respond to innovation.