Premium
The Reported Advantage: What Journalists say Chief Executives do to Foster Innovation in their Firms
Author(s) -
Purser Ronald E.,
Kumar Nagananda
Publication year - 1994
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/j.1467-8691.1994.tb00114.x
Subject(s) - business , perception , marketing , public relations , psychology , political science , neuroscience
Journalistic perceptions may be regarded as forums for knowledge creation, and therefore offer a potentially valuable but largely ignored source of research on the management of innovation. Journalistic accounts from Fortune Magazine 's annual surveys were thematically analyzed over a ten year period, using ratings of innovativeness on the organizations reported. Three themes were identified as innovation directed executive actions which differentiated the more innovative firms. These CEO actions or strategies were characterized as a dilating of organizational focus, generating elasticity in organizational processes, and concentrating (‘swarming’) resources until innovations were stabilised. These themes cut across sectoral differences in the firms studied.