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Rules of Thumb that Help Innovators: A Tale of Two Entrepreneurs
Author(s) -
Manimala Mathew J.
Publication year - 1993
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/j.1467-8691.1993.tb00096.x
Subject(s) - rule of thumb , business , period (music) , marketing , industrial organization , operations management , economics , computer science , algorithm , physics , acoustics
The research reported in this paper was provoked by the author's experience with two entrepreneurs operating in the same industry in the same city in India during the same period. Ironically, the one with better resources and institutional support (call him Entrepreneur‐A) could not succeed, while the other (Entrepreneur‐B) with little resources and institutional support now presides over a fast‐growing business.