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Switching the Buyer to Buying Mode: how new technology is revolutionizing product design
Author(s) -
Houlihan John T.
Publication year - 1993
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/j.1467-8691.1993.tb00072.x
Subject(s) - task (project management) , forcing (mathematics) , business , marketing , work (physics) , product (mathematics) , resource (disambiguation) , plan (archaeology) , product design , process (computing) , operations management , computer science , economics , management , engineering , mechanical engineering , computer network , geometry , mathematics , archaeology , climatology , history , geology , operating system
If we ever hope to compete in today's vicious market‐place, we will have to work smarter, not harder. At Timex I'm expected to maintain design parity or even superiority with 1/25th the design resource of our closest competitor in the digital watch business. To make matters worse, this year I was handed the task of eliminating my in‐house mockup resource as part of a massive cost‐cutting programme aimed at forcing the company into a more competitive posture. The effort is still underway so this message is sort of a ‘work in progress’ report. I plan to tell you how our design department reacted to the demands of the business, the challenges of changing the design process, the impact on the other departments within the corporate structure, and how these demands created new responsibilities for the design department. I will also touch on some problems we encountered and what benefits we expect from this effort.