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Premium Amuse (TM): A practitioner's device for maintaining a copywriter's creativity
Author(s)
Hay Nick
Publication year1992
Publication title
creativity and innovation management
Resource typeJournals
PublisherBlackwell Publishing Ltd
A Rubik cube has been transformed to provide a trigger for creative ideas. The inventor dreamed up and tested the idea (Amuse, TM) while working as a copywriter for an advertising agency. He describes its workings, and links it to a brief, theoretical account of creativity.
Subject(s)agency (philosophy) , combinatorics , computer science , creativity , cube (algebra) , epistemology , mathematics , philosophy , psychology , social psychology , sociology
Language(s)English
SCImago Journal Rank1.148
H-Index60
eISSN1467-8691
pISSN0963-1690
DOI10.1111/j.1467-8691.1992.tb00048.x

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