Research Library

Premium Amuse (TM): A practitioner's device for maintaining a copywriter's creativity
Hay Nick
Publication year1992
Publication title
creativity and innovation management
Resource typeJournals
PublisherBlackwell Publishing Ltd
A Rubik cube has been transformed to provide a trigger for creative ideas. The inventor dreamed up and tested the idea (Amuse, TM) while working as a copywriter for an advertising agency. He describes its workings, and links it to a brief, theoretical account of creativity.
Subject(s)agency (philosophy) , combinatorics , computer science , creativity , cube (algebra) , epistemology , mathematics , philosophy , psychology , social psychology , sociology
SCImago Journal Rank1.148

Seeing content that should not be on Zendy? Contact us.

This content is not available in your region!

Continue researching here.

Having issues? You can contact us here