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Amuse (TM): A practitioner's device for maintaining a copywriter's creativity
Author(s) -
Hay Nick
Publication year - 1992
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/j.1467-8691.1992.tb00048.x
Subject(s) - creativity , cube (algebra) , agency (philosophy) , computer science , sociology , psychology , mathematics , social psychology , combinatorics , social science
A Rubik cube has been transformed to provide a trigger for creative ideas. The inventor dreamed up and tested the idea (Amuse, TM) while working as a copywriter for an advertising agency. He describes its workings, and links it to a brief, theoretical account of creativity.