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Management of Corporate Innovation: A Case Study from the Nippon Steel Corporation
Author(s) -
Bowonder B.,
Miyake T.
Publication year - 1992
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/j.1467-8691.1992.tb00032.x
Subject(s) - corporation , business , diversification (marketing strategy) , competition (biology) , industrial organization , marketing , commerce , finance , ecology , biology
Managing innovation in Japanese corporations has received considerable international attention. The case example reports the diversification of Nippon Steel Corporation, which is the largest steel manufacturing firm in the world; into electronics; information technology; biotechnology; new materials; and high‐tech oriented services, using documents provided by the organization. The case reveals an important example of managing innovation in the emerging era of global technological competition.