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How Businessmen Generate Ideas: Results of a European Survey and Comparison with a Japanese Poll
Author(s) -
Geschka Horst,
Mägdefrau Holger
Publication year - 1992
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/j.1467-8691.1992.tb00017.x
Subject(s) - work (physics) , work flow , marketing , business , engineering , mechanical engineering , industrial engineering
The pressures for competitive advantage and continuous improvement mean that all companies need a flow of new ideas. A study across three European countries was carried out and related to a similar study in Japan. There were broad similarities: most ‘bright’ ideas occur out of work hours. However, cultural differences were found reflecting different national leisure and work patterns.