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A COMPREHENSIVE APPROACH FOR SHARING SEMANTIC WEB TRUST RATINGS
Author(s) -
Zhang Jie,
Cohen Robin
Publication year - 2007
Publication title -
computational intelligence
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.353
H-Index - 52
eISSN - 1467-8640
pISSN - 0824-7935
DOI - 10.1111/j.1467-8640.2007.00307.x
Subject(s) - context (archaeology) , computer science , reliability (semiconductor) , internet privacy , population , value (mathematics) , world wide web , paleontology , power (physics) , physics , demography , quantum mechanics , machine learning , sociology , biology
In the context of the Semantic Web, it may be beneficial for a user (consumer) to receive ratings from other users (advisors) regarding the reliability of an information source (provider). We offer a method for building more effective social networks of trust by critiquing the ratings provided by the advisors. Our approach models the consumer's private reputations of advisors based on ratings for providers whom the consumer has had experience with. It models public reputations of the advisors according to all ratings from these advisors for providers, including those who are unknown to the consumer. We then combine private and public reputations by assigning weights for each of them. Experimental results demonstrate that our approach is robust even when there are large numbers of advisors providing large numbers of unfair ratings. We show that we can effectively model the trustworthiness of advisors even when the population of providers grows increasingly large and discuss how our approach is beneficial in modeling providers. As such, we present a framework for sharing ratings of possibly unreliable sources, of value as users on the Semantic Web attempt to critique the trustworthiness of the information they seek.