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Measuring the Business Impacts of Community Involvement: The Case of Employee Volunteering at UL
Author(s) -
VELEVA VESELA,
PARKER SHOSHANA,
LEE ALLISON,
PINNEY CHRIS
Publication year - 2012
Publication title -
business and society review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.524
H-Index - 21
eISSN - 1467-8594
pISSN - 0045-3609
DOI - 10.1111/j.1467-8594.2011.00395.x
Subject(s) - pride , employee engagement , employee morale , public relations , employee research , job satisfaction , business , causation , psychology , social psychology , political science , mechanical engineering , mill , law , engineering
The study presents findings from piloting a new framework for measuring the business impacts of corporate community involvement at UL. It focuses on evaluating the human resource (HR) outcomes of employee volunteering in three signature programs. Five business impacts were measured—job satisfaction, morale, organizational pride, belief in UL mission, and engagement. Using an employee survey, the research team compared signature program volunteers with others and found a positive correlation between volunteering and impacts on morale, organizational pride, belief in UL mission, and engagement. Employee awareness (without participation) of UL signature programs was also associated with increased morale and organizational pride. While the study did not prove causation, it confirmed previous research on the link between employee volunteering and positive HR outcomes. The authors provide recommendations for further research and how companies can use the impact measurement framework to evaluate the bottom‐line benefits of their community involvement programs.