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Rap and the Recording Industry
Author(s) -
BEAVER WILLIAM
Publication year - 2010
Publication title -
business and society review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.524
H-Index - 21
eISSN - 1467-8594
pISSN - 0045-3609
DOI - 10.1111/j.1467-8594.2009.00359.x
Subject(s) - lyrics , offensive , nothing , harm , music industry , reputation , subsidiary , collusion , marketing , sociology , business , aesthetics , public relations , advertising , economics , management , psychology , social psychology , art , political science , industrial organization , social science , epistemology , finance , pedagogy , philosophy , multinational corporation , music education
Nothing in the music industry has been more controversial than so‐called gangsta rap. This article examines the behavior of the major recording labels involved with rap music, and how they have responded to calls from the minority community and various politicians to clean up the offensive lyrics associated with the genre. In large part, the companies have basically ignored their critics and continued to market gangsta rap because for years it had been so highly profitable. Their basic tactic has been to diffuse responsibility and distance themselves from rap by allowing subsidiaries to handle that part of the business. The industry's behavior is certainly troubling. I argue that, at the very least, the companies should have met the “moral minimum” to avoid harm and correct social injuries by censoring certain lyrics. Unfortunately this never occurred, and, in the end, only declining sales appear to have had any mitigating effects on gangsta rap.