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Competitive Strategies and Firm Performance: a Comparative Analysis of Pure, Hybrid and ‘Stuck‐in‐the‐middle’ Strategies in Spanish Firms
Author(s) -
PertusaOrtega Eva M.,
MolinaAzorín José F.,
ClaverCortés Enrique
Publication year - 2009
Publication title -
british journal of management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.407
H-Index - 108
eISSN - 1467-8551
pISSN - 1045-3172
DOI - 10.1111/j.1467-8551.2008.00597.x
Subject(s) - sample (material) , competitive advantage , business , marketing , industrial organization , strategic management , chromatography , chemistry
The purpose of this study was to examine the viability of hybrid competitive strategies, which combine differentiation and cost elements, and their impact on organizational performance in comparison to pure strategies and ‘stuck‐in‐the‐middle’ combinations. Previous studies have focused above all on US data. The analysis carried out in this paper has centred on a multisectorial sample of 164 Spanish firms. The findings show that a large number of the organizations use different types of hybrid strategies and also that such strategies tend to be associated with higher levels of firm performance, particularly those strategies which place emphasis on a greater number of strategic dimensions, and specifically on innovation differentiation.