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Competing and Cooperating Similarity in Global Strategic Alliances: An Exploratory Examination
Author(s) -
Kim Jooheon,
Parkhe Arvind
Publication year - 2009
Publication title -
british journal of management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.407
H-Index - 108
eISSN - 1467-8551
pISSN - 1045-3172
DOI - 10.1111/j.1467-8551.2008.00580.x
Subject(s) - similarity (geometry) , alliance , strategic alliance , sample (material) , empirical examination , test (biology) , empirical research , exploratory research , business , marketing , psychology , social psychology , political science , computer science , sociology , mathematics , artificial intelligence , statistics , ecology , biology , actuarial science , social science , chemistry , chromatography , law , image (mathematics)
We used two variables, competing similarity and cooperating similarity, in developing a comprehensive model that forces a simultaneous treatment of partner characteristics and partner capabilities in global strategic alliances. An empirical test of this model on a sample of 70 global strategic alliances indicated mixed support for our hypotheses, and suggested that competing similarity has a negative effect and cooperating similarity has a positive effect on alliance outcomes. Findings also show that deliberate ‘relational efforts’ mitigate the frictional effects of differences in partner characteristics.