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Invited Comment on the Market Segmentation Content of ‘A Critical Review of Research in Marketing’ 1
Author(s) -
Saunders John
Publication year - 1995
Publication title -
british journal of management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.407
H-Index - 108
eISSN - 1467-8551
pISSN - 1045-3172
DOI - 10.1111/j.1467-8551.1995.tb00142.x
Subject(s) - citation , library science , citation impact , sociology , art history , history , computer science