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Strategic Groups and the Analysis of Market Structure and Industry Dynamics 1
Author(s) -
McGee John,
Thomas Howard,
Pruett Mark
Publication year - 1995
Publication title -
british journal of management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.407
H-Index - 108
eISSN - 1467-8551
pISSN - 1045-3172
DOI - 10.1111/j.1467-8551.1995.tb00099.x
Subject(s) - industrial organization , marketing , strategic management , business , resource (disambiguation) , empirical research , profit impact of marketing strategy , food industry , strategic planning , strategic financial management , political science , computer science , computer network , philosophy , epistemology , law
SUMMARY This paper provides an overview of strategic groups research and argues that it should be linked more closely to questions central to strategic management. Particularly fruitful directions for future research include industry evolution, competitive and industry dynamics, and linkages to resource‐based theories. Specific observations and suggestions are made about the content and method of strategic groups research. These are illustrated by reference to empirical studies of the pharmaceutical industry and the food processing industry.