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The Importance of Creativity in the Management Field
Author(s) -
Proctor R. A.
Publication year - 1991
Publication title -
british journal of management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.407
H-Index - 108
eISSN - 1467-8551
pISSN - 1045-3172
DOI - 10.1111/j.1467-8551.1991.tb00028.x
Subject(s) - brainstorming , creativity , set (abstract data type) , lateral thinking , creative problem solving , management science , field (mathematics) , dimension (graph theory) , computer science , creative thinking , engineering ethics , knowledge management , psychology , economics , engineering , artificial intelligence , mathematics , social psychology , pure mathematics , programming language
SUMMARY Creative problem‐solving is an important dimension to managerial activity. Rapidly changing business environments produce problems which managers have not previously encountered. Tried and trusted methods of approaching new problems can meet with failure. The need for creative problem‐solving methods which overcome such difficulties is of paramount importance. There are a number of established creative problem‐solving aids, such as brainstorming, lateral thinking, etc. and a new set of aids which are computer‐assisted. This paper outlines newer developments.