Gender differences in usage, satisfaction, self‐efficacy and performance of blogging

Studies reported that more than half of blog users are female (Henning, 2003); most of their content was journal-type posts. Female users update more frequently and use blogs more than male users. Herring and Paolillo (2006) indicated that males like to talk about cars, sports, computers and so on, and females like to talk about gossip. In terms of vocabulary use, the researchers discovered that female users usually use words such as sorry, appreciate or thankful; male users usually use aggressive words and sometimes are rude (Eckert & McConnell-Ginet, 2003; Herring, 1993).