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Media comparison and deployment: a practitioner's view
Author(s) -
Koumi Jack
Publication year - 1994
Publication title -
british journal of educational technology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.79
H-Index - 95
eISSN - 1467-8535
pISSN - 0007-1013
DOI - 10.1111/j.1467-8535.1994.tb00088.x
Subject(s) - interactivity , software deployment , computer science , selection (genetic algorithm) , multimedia , digital media , workaround , new media , world wide web , artificial intelligence , software engineering , programming language
Research on comparative efficacy of media has been flawed, giving a false impression of equipotentiality between media. Consequently, the need for workable criteria for optimal media deployment has been underestimated. A framework is proposed to help course developers design such media selection procedures. This has two ingredients: a broad categorisation of comparative merits of different media and a finer‐grained inventory of media‐distinctive techniques and teaching functions. Five media are considered in depth: radio and TV (broadcast), audio and video (cassette, with complementary notes) and print. These are then compared briefly with computer‐based media. The analysis considers six types of media characteristics: symbol system, access, controllability, student reactivity, interactivity, adaptivity. The framework was developed collaboratively over several years, with the help of theorists and practitioners in international seminars and workshops.