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Subliminal Perception and Cognitive Style in a Concept Learning Task Taught via Television
Author(s) -
Moore John F,
Moore David M
Publication year - 1984
Publication title -
british journal of educational technology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.79
H-Index - 95
eISSN - 1467-8535
pISSN - 0007-1013
DOI - 10.1111/j.1467-8535.1984.tb00234.x
Subject(s) - subliminal stimuli , recall , psychology , perception , cognition , cognitive psychology , neuroscience
The purpose of this study was to investigate the effects of supplemental subliminal captions and field dependence on the recall of cognitive information. Groups of subjects (N = 199) viewed one of four television presentations: subliminal captions only, conventional (visible) captions only, subliminal and visible combined for reinforcement, and subliminal and visible mismatched for interference. Data was analysed using ANCOVA and Tukey multiple comparison tests with a 0.05 significance level. There was a significant difference in recall between field dependents and field independents in each treatment except combined subliminal and conventional captions. Based on this evidence the authors suggest repetitive subliminal television captions which supplement visible captions may be an effective device for reducing differences in achievement attributable to cognitive style in learning from television programmes.