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Leaders, the Economy or Iraq? Explaining Voting in the 2004 Australian Election *
Author(s) -
McAllister Ian,
Bean Clive
Publication year - 2006
Publication title -
australian journal of politics and history
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.123
H-Index - 23
eISSN - 1467-8497
pISSN - 0004-9522
DOI - 10.1111/j.1467-8497.2006.00435a.x
Subject(s) - political science , voting , federal election , political economy , spoilt vote , split ticket voting , first past the post voting , primary election , group voting ticket , general election , politics , public administration , economics , law
Following the 2001 “border security” election, it was assumed that the 2004 federal election would revert to the traditional campaign battleground of socio‐economic issues. This prediction proved to be only partly true, and while economic and social issues did figure in the election campaign, much more important were popular perceptions of the leaders. Indirectly, the Iraq War also had some impact, mediated through evaluations of John Howard. Analysis of leader effects suggests that Mark Latham was not the electoral liability for Labor that many have subsequently claimed. Ultimately, the Coalition won the election because they had a highly popular leader who had presided over a period of sustained economic growth. The election emphasizes the central role that the party leaders play in modern election campaigns.